The deficiency of local search is a growing problem for businesses. The number one reason people don’t find what they are looking for on Google, Bing, or Yahoo Search is because their geographic area did not provide the information (https://www.rankno1.co.uk/). This means if you want to be found locally and compete with other nearby companies, then it’s time to get started with local SEO. But how do you know if you need this type of marketing? Here are three things that will help you determine whether or not you should invest in local SEO:
1) You have an online presence but no website address
If you have a website but no physical location, chances are good that potential customers won’t even bother trying to locate you. They’ll go somewhere else where there is more relevant content. If you’re serious about being successful in today’s marketplace, you must ensure that every customer who visits your site knows exactly where you physically exist (https://www.rankno1.co.uk/seo/). That way, when they perform a search query related to your product or service, they can easily find you!
2) Your competitors rank well for competitive keywords
You may think that since you aren’t ranking highly for any specific keyword phrases, you don’t need to worry about optimizing your pages for those terms. However, as long as you are competing against more prominent brands, you still need to optimize your page so that they appear higher than yours does. Otherwise, all of your hard work could end up going down the drain. It doesn’t matter how many times someone searches for “best dog food” — if your brand isn’t listed near the top of the results, you’ve lost out on sales opportunities. So, before you start thinking that you don’t need to spend money on local SEO services, take some time to analyze your competition. Are they ranked high for specific keywords? Do they seem like they might benefit from having a better-optimized site? Whatever the case may be, you need to figure out why they are doing so well and learn from them.
3) You haven’t been able to convert traffic into leads
This is another sign that you probably need to focus on improving your local rankings. When you first launch a new website, you usually see lots of visitors coming through. These are great prospects. Not necessarily. Many of these visitors come back again later after searching for something different. And while they were here once, they didn’t buy anything. To turn these visitors into paying clients, you need to ensure that they visit your store or office at least once. Once they arrive, you need to provide them with enough value that they feel compelled to purchase from you rather than from your competitor (https://www.rankno1.co.uk/seo/services/). To accomplish this goal, you need to create compelling landing pages that include clear calls to action. A CTA is a button that tells users what they need to click next to complete a transaction.
The need for local SEO has never been greater. With over 50% of consumers now using mobile devices to research products and services, it makes sense that most shoppers would prefer to use their smartphones to look for local businesses instead of typing in a web address. As such, small businesses must understand the importance of investing in local SEO strategies. By following the tips above, you’ll be able to identify which areas of your company require improvement quickly.